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What Do Logo Colors Tell Us?
Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Colors have an effect on what we think. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.
When creating a logo, it is important to ask several questions about your business. What is your target market – male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.
You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let’s look at the warm colors first.
Men are attracted to the color red. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. Your heart rate is increased and it gets you pumped up.
Orange is a friendly, playful color. It possesses overall energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.
Its earthy and tough-guy persona makes brown attractive to male audiences.
In its own category is black and white. Combined with other colors, they are very powerful.
If you want to learn more about logo colors, visit this website and read more about it now.